How the Strategic Plan was Developed

After a review of the previous process of strategic planning used by the Kitsap Community Food Co-op and researching how other organized co-ops approach their planning process, a new procedure was introduced in November 2011.

Feedback was requested from the membership and community at large in order to better understand the needs of our ownership. We performed two surveys, requested feedback in events, made an email address available and promoted this request for feedback on Twitter, Facebook, via email and in person. We simultaneously recruited for member-owners who would make up the Planning Team that processes this data and develop the plan.

Six member-owners volunteered to participate in the Planning Team, which was facilitated by Kristina Kruzan, Vice President. Board members were also invited to attend. The team met on December 18 and 29, 2011, and January 2, 2012. The data gathered was summarized and presented and the team decided on the major Themes that were present in the feedback information. From there, they developed Goals, and also an initial list of tasks for each goal. The Planning Team would turn over this document to the board for further development of additional tasks, timeline and accountability, and then the whole Strategic Plan was delivered to Member-Owners at the Annual Meeting.

 Planning Team

  • Ann Mariella – Member-Owner
  • Erika Anderson – Member-Owner
  • Jane Singleton – Member-Owner
  • Constantina Mead – Member-Owner
  • Jean Clark – Member-Owner
  • Deb McDaniel – Member-Owner
  • Facilitated by Kristina Kruzan, Vice President of the Board

Theme: Finances

Goal: Kitsap Community Food Co-op strives to be financially sound by adhering to strict accounting standards, using money entrusted to the co-op responsibly, offering a fair return on member-owner investment and sharing resources with like-valued organizations.


  1. Increase the frequency of financial reporting to owners in clear language.
  2. Make opportunities available to the member-owners to increase their understanding of the financial controls and structure of the co-op.

Theme: Education

Goal: Provide educational opportunities consistent with co-op mission & values to member-owners and community.


  1. Increase educational opportunities with sensitivity to the diverse needs of our member-owners and community.
  2. Develop and implement education and learning programs that provide a strong foundation for volunteer & employee continuity and professional development.

Theme: Marketing

Goal: Kitsap Community Food Co-op’s multifaceted marketing strategy will increase member-ownership, improve community awareness and expand demographic reach.


  1. Utilize member-owner feedback, demographic data, etc to develop branding and focus marketing efforts.
  2. Provide member-owners with message points that allow them to effectively market the co-op.
  3. Delegate recruitment of volunteers & owners to every member-owners and volunteers.
  4. Create and launch a targeted advertising program that utilizes demographic-specific delivery mechanisms.

Theme: Community

Goal: Kitsap Community Food Co-op will be a community where people know each other, share a thread of common values and have a sense of belonging.


  1. Increase dialogue with the community at large by 25%
  2. Identify & pursue partnership opportunities that provide benefit to the co-op

Theme: Member-Ownership

Goal: Kitsap Community Food Co-op seeks to understand and provide for the needs of our members and inspire their loyalty and participation


  1. Use diverse mechanisms to openly communicate with member-owners.
  2. Develop programs that encourage a diverse base of member-owners.
  3. Increase the number of member-owners that are volunteering by providing structures that empower them to act.
  4. Use consistent, clear communication that includes collaboration with and recognition of member-owners.

Theme: Volunteers & Employees

Goal: Kitsap Community Food Co-op will encourage loyal employees nd consistently active volunteers


  1. Improve volunteer base by providing clearly defined roles and responsibilities that empower individuals to take action for the benefit of the co-op.
  2. Ensure employee compensation is competitive in the marketplace and appropriate for business continuity.

Theme: Supporting the Environment

Goal: Kitsap Community Food Co-op promotes environmental stewardship across community food production efforts, purchasing, waste management, construction, and transportation


  1. Engage in community efforts that promote local food production.
  2. Develop and implement a recycling and waste management program.
  3. Encourage alternate transportation.
  4. Use LEED certification to identify ‘green’ construction standards and implement where practical.